Sales Enablement is a massively important program for successful organizations. To put it into perspective, usually the SE teams are double that of L&D teams in start-ups & established teams.

You know when they’re there and building & operating GTM successfully. Likewise, you know when they’re not present and no one speaks of ARR, CAC, Net-New, Expansion Revenue, etc., and the team’s only goal is “Don’t Lose the Customer”.

Notes/Questions based on our initial conversation:

https://talentlablive.aflip.in/SalesEnableDoc

Notes & Qs from “Give to Grow” Book

https://talentlablive.aflip.in/G2GQuestions

Notes & Qs from “The Snowball System”

https://talentlablive.aflip.in/SnoSysQs

AI to Prioritize & Categorize the Most Important Questions

I used Perplexity to feed all question documents into it and asked it to prioritize, categorize, & summarize the MITs that I need answered to kick off building a GTM strategy for the Selling Team Members.

https://talentlablive.aflip.in/QPriorityListSEP

Qs to Identify Our Competitive Advantage in the Marketplace

https://talentlablive.aflip.in/CIQs

Sales Enablment GTM Executive Summary (First Version)

https://talentlablive.aflip.in/SEExecSumm

Board of Tools & Resources to include in an Onboarding Playbook for the GTM team

https://padlet.com/BethTalentLabLive/becoming-a-trusted-advisor-to-clients-mv9ntfto4l8fxhpc